1. Marketing and Smart Technologies
Title | Marketing and Smart Technologies : Proceedings of ICMarkTech 2020 |
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Author info | editors Álvaro Rocha ... [et al.] |
Another authors | Rocha Álvaro (Editor) |
Reis José Luís (Editor) | |
Peter Marc K. (Editor) | |
Issue data | Singapore : Springer , 2021. - 797 s. |
ISBN | 978-981-33-4182-1 |
DOI | 10.1007/978-981-33-4183-8 |
Document kind | miscellanea |
Language | English |
Country of Edition | Singapore |
systematics | 339.138 - Marketing |
Keywords | marketing * marketing elektronický * technológie inteligentné * spracovanie dát * koronavírus * neuromarketing * komunikácia marketingová * médiá sociálne * realita virtuálna * obchod elektronický * internet |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 921417 |