1. Cross-cultural Segmentation: Hierarchical Clustering Analysis Using Hofstede's Cultural Model
:ŠTETKA, Peter - GRISÁKOVÁ, Nora. Cross-cultural Segmentation: Hierarchical Clustering Analysis Using Hofstede's Cultural Model. In Sustainable Business Development Perspectives 2022 : Proceedings of Scientific Papers. - Brno : Masaryk University Press, 2022. ISBN 978-80-280-0197-1, pp. 262-277. VEGA 1/0646/20.
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