1. Neuromarketing as a Tool for Data Acquisition in Consumer Behaviour
:HULA, Róbert. Neuromarketing as a Tool for Data Acquisition in Consumer Behaviour. In Central and Eastern Europe in the Changing Business Environment : Book of Abstracts from 22th International Joint Conference, May 19 - 20, 2022, Prague, Czech Republic and Bratislava, Slovakia. - Praha : Oeconomica Publishing House, University of Economics, Prague, 2022. ISBN 978-80-245-2455-9, p. 25.