1. Behavioural Research for Marketing
Title | Behavioural Research for Marketing : A Practitioner's Handbook |
---|---|
Author info | Julian Adams |
Author | Adams Julian |
Issue data | Abingdon : Routledge/Taylor & Francis Group , 2023. - 201 s. |
Issue | 1st Edition |
ISBN | 978-0-367-77133-1 (pbk) , 978-0-367-77131-7 (hbk) |
DOI | 10.4324/9781003169932 |
Document kind | handbooks |
Language | English |
Country of Edition | Great Britain |
systematics | 339.138 - Marketing |
Keywords | marketing * správanie sociálne * správanie spotrebiteľa * osobnosť * motivácia * ekonómia behaviorálna |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 923194 |