1. Wiley international encyclopedia of marketing
Title | Wiley international encyclopedia of marketing . Volume 4. Advertising and integrated communication |
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Author info | edited by: Michael A. Belch and George E. Belch |
Another authors | Belch Michael A. (Editor) |
Belch George E. (Editor) | |
Issue data | Chichester : Wiley , 2011. - 221 s. |
ISBN | 978-1-405-16178-7 |
Document kind | encyklopédie |
Language | English |
Country of Edition | Great Britain |
systematics | 03 - Všeobecné encyklopédie |
Keywords | reklama * komunikácia * pojmy * terminológia |
Database | BOOKS |
Copy count | 2, currently available 1, at library only 1 |
Call number | 854752, 854753 |