1. Bank image structure: the relationship to consumer behaviour
Title | Bank image structure: the relationship to consumer behaviour | ||||||||
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Author info | Růžena Lukášová, Tomáš Urbánek | ||||||||
Author | Lukášová Růžena | ||||||||
Co-authors | Urbánek Tomáš | ||||||||
Source document | Journal of Competitiveness : odborný vědecký časopis z oblasti managementu a ekonomiky. No. 1 (2014), s. 18-35. - Zlín : Fakulta managementu a ekonomiky Univerzity Tomáše Bati ve Zlíně. ISSN 1804-1728 | ||||||||
Document kind | schedule of articles from periodics | ||||||||
Language | English | ||||||||
Country of Edition | Czech Republic | ||||||||
systematics | 339.138 - Marketing | ||||||||
Keywords | banky * imidž * marketing * správanie spotrebiteľa | ||||||||
Annotation | Skúmanie vzťahu spotrebiteľov k bankám. Bankový marketing. | ||||||||
Database | ARTICLES | ||||||||
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