1. The Presentation of Automotive Brands in the On-Line Environment—The Perspective of KIA, Peugeot, Toyota and VW in the Slovak Republic
Title | The Presentation of Automotive Brands in the On-Line Environment—The Perspective of KIA, Peugeot, Toyota and VW in the Slovak Republic | ||||||||
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Translation | Prezentácia automobilových značiek v online prostredí - výhľad Kia, Peugeot, Toyota a VW v Slovenskej republike | ||||||||
Author info | Jakub Soviar, Martin Holubčík, Jozef Vodák, Miroslav Rechtorík, František Pollák | ||||||||
Author | Soviar Jakub | ||||||||
Co-authors | Holubčík Martin | ||||||||
Vodák Jozef | |||||||||
Rechtorík Miroslav | |||||||||
Pollák František EUBFPMKPF - Katedra podnikových financií FPM | |||||||||
Source document | Sustainability : [International Journal of Environmental, Cultural, Economic and Social Sustainability]. Vol. 11, no. 7 (2019), pp. [1-21] online. - Basel : MDPI. ISSN 2071-1050 | ||||||||
Note | APVV-15-0511. - Registrovaný: Scopus | ||||||||
Document kind | schedule of articles from periodics | ||||||||
Language | English | ||||||||
Country of Edition | Slovak Republic | ||||||||
Keywords | priemysel automobilový * marketing elektronický * reputácia podniku * internet * trh * Slovensko | ||||||||
Annotation | Analýza reputácie globálnych výrobcov automobilov na území Slovenska a strednej Európy. Ich vzájomné porovnanie. | ||||||||
Public work category | Scientific titles in foreign carented magazines and noticed year-books | ||||||||
Registered in | WOS | ||||||||
Registered in | SCOPUS | ||||||||
Database | PUBLIKAČNÁ ČINNOSŤ | ||||||||
No. of Archival Copy | E19 01032-001, online | ||||||||
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