1. Brand Management Through the Coronavirus Crisis - Empirical Analysis of Changes in the Online Reputation of the Best Hospitals in the USA in the Period Before and During the Global Pandemic
Title | Brand Management Through the Coronavirus Crisis - Empirical Analysis of Changes in the Online Reputation of the Best Hospitals in the USA in the Period Before and During the Global Pandemic | ||||||||
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Translation | Manažment značky počas koronakrízy – empirická analýza zmien v online reputácii najlepších nemocníc v USA v období pred a počas globálnej pandémie | ||||||||
Author info | František Pollák, Peter Markovič, Zuzana Dzilská | ||||||||
Author | Pollák František EUBFPMKPF - Katedra podnikových financií FPM | ||||||||
Co-authors | Markovič Peter EUBFPMKPF - Katedra podnikových financií FPM | ||||||||
Dzilská Zuzana EUBFPMKPF - Katedra podnikových financií FPM | |||||||||
Source document | Global Business Conference 2023 Proceedings : Doing Business in a Disrupted World, Sep 27th-30th 2023, Zagreb, Croatia. Pp. 49-50. - Zagreb : Innovation Institute, 2023 ; Global Business Conference 2023 Doing Business in a Disrupted World. ISSN 1848-2252 | ||||||||
Note | Abstrakt. - VEGA 1/0140/21 | ||||||||
Document kind | schedule of articles from year books | ||||||||
Language | English | ||||||||
Country of Edition | Croatia | ||||||||
Keywords | koronakríza * manažment značky * nemocnice * reputácia podniku * pandémia * USA | ||||||||
Public work category | Abstractions of scientific titles in year-books from international conferences | ||||||||
Database | PUBLIKAČNÁ ČINNOSŤ | ||||||||
No. of Archival Copy | E23 00353-002, kópia plného textu | ||||||||
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