1. Domestic Versus Foreign Franchising Gastronomic Brand in the Context of Brand Trust
Title | Domestic Versus Foreign Franchising Gastronomic Brand in the Context of Brand Trust |
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Translation | Domáci verzus zahraničný franchisingový gastronomický brand v kontexte brand Trust |
Author info | Marián Čvirik, Monika Naďová Krošláková, Jozef Orgonáš, Peter Drábik |
Author | Čvirik Marián EUBOBFKMA - Katedra marketingu OBF |
Co-authors | Naďová Krošláková Monika EUBOBFKCR - Katedra cestovného ruchu OBF |
Orgonáš Jozef EUBOBFKMA - Katedra marketingu OBF | |
Drábik Peter EUBOBFKMA - Katedra marketingu OBF | |
Source document | Central and Eastern Europe in the Changing Business Environment : 23th International Joint Conference, 18 - 19 May 2023, Prague, Czech Republic and Bratislava, Slovak Republic : Book of Abstracts. P. 16. - Bratislava : Vydavateľstvo EKONÓM, 2023 / Hlavatý Ivan ; Antal Jarolím ; Baumöhl Eduard ; Central and Eastern Europe in the Changing Business Environment International Joint Conference. ISBN 978-80-225-5065-9 |
Note | Abstrakt |
Document kind | schedule of articles from year books |
Language | English |
Country of Edition | Slovak Republic |
Keywords | franchising * značky * Slovensko |
Public work category | Abstractions of scientific titles in year-books from international conferences |
Database | PUBLIKAČNÁ ČINNOSŤ |
No. of Archival Copy | E23 00368-004, kópia plného textu |