1. Consumer Neuroscience - Innovative Approach to Optimizing Sustainable Business and Marketing Performance Based on Modern Intelligent Systems
Title | Consumer Neuroscience - Innovative Approach to Optimizing Sustainable Business and Marketing Performance Based on Modern Intelligent Systems : Proceedings of the Scientific Project VEGA 1/0354/22 |
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Author info | Proceedings of the Scientific Were Completed by: Peter Červenka, Reviewers: Anna Cierniak-Emerych, Aneta Vančová |
Another authors | Červenka Peter (Editor) EUBOBFKMA - Katedra marketingu OBF |
Cierniak-Emerych Anna (Recenzent) | |
Vančová Aneta (Recenzent) | |
Corporation | Ekonomická univerzita v Bratislave . Obchodná fakulta |
Issue data | Bratislava : Vydavateľstvo EKONÓM , 2023. - 122 s. [9,11 AH] |
Issue | 1st Edition |
ISBN | 978-80-225-5096-3 |
Note | VEGA 1/0354/22 |
Document kind | miscellanea |
Language | English |
Country of Edition | Slovak Republic |
systematics | 339.138 - Marketing |
Keywords | spotrebitelia * neuroveda * podnikanie * udržateľnosť * výkonnosť podniku * marketing * technológie inteligentné * neuromarketing |
Public work category | Editorial and reported works (bibliographies, magazines, encyclopedies, catalogs, dictionaries, year-books...) |
Database | PUBLIKAČNÁ ČINNOSŤ |
Copy count | 2, currently available 1, at library only 1 |
References | (8) - PUBLIKAČNÁ ČINNOSŤ |
Call number | 925610, 925611 |
No. of Archival Copy | E23 00647-001, originál dokumentu |