1. Kommunikationspolitik
Title | Kommunikationspolitik : Werbeplanung |
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Author info | Helmut Schmalen |
Author | Schmalen Helmut |
Issue data | Stuttgart : Kohlhammer , 1992. - 262 s. |
Issue | 2. überarb. und erw. Aufl. |
Edition | Kohlhammer Edition Marketing |
ISBN | 3-17-011638-X |
Document kind | monographs |
Language | German |
Country of Edition | Germany |
systematics | 659.1 - Propagácia. Reklama |
Keywords | komunikácia * reklama * plánovanie * podnik * manažment * rozhodovanie * prostriedky reklamné * modely |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 692986 |