1. Elements of export marketing and management
Title | Elements of export marketing and management |
---|---|
Author info | Alan E. Branch |
Author | Branch Alan E. |
Issue data | London : Chapman and Hall , 1994. - 339 s. |
Issue | 2. ed. |
ISBN | 0-412-35540-X |
Document kind | monographs |
Language | English |
Country of Edition | Great Britain |
systematics | 339.138 - Marketing |
Keywords | marketing * marketing manažment * vývoz * analýza trhu * trh medzinárodný * trh svetový * trh zahraničný * propagácia * reklama * ceny * ceny vývozné * stratégia marketingová * marketing mix |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 747984 |