1. The New Directions of Research in the Application of Effective Marketing Communication
Title | The New Directions of Research in the Application of Effective Marketing Communication | ||||||||
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Author info | Petr Červenka, Jana Naščáková, Lucia Bednárová, Naqibullah Daneshjo, Erika Dudáš-Pajerská | ||||||||
Author | Červenka Petr | ||||||||
Co-authors | Naščáková Jana EUBPHFKOP - Katedra obchodného podnikania PHF | ||||||||
Bednárová Lucia EUBPHFKEK - Katedra ekonómie PHF - zrušené | |||||||||
Daneshjo Naqibullah EUBPHFKOP - Katedra obchodného podnikania PHF | |||||||||
Dudáš-Pajerská Erika EUBPHFKOP - Katedra obchodného podnikania PHF | |||||||||
Source document | ICETA 2018: Emerging eLearning Technologies and Applications : Proceedings of the 16th International Conference, 15-16 November 2018, (Stary Smokovec, Slovakia). Pp. 93-98 online. - Danvers : Institute of Electrical and Electronics Engineers IEEE, 2018 ; ICETA 2018: Emerging eLearning Technologies and Applications International Conference. ISBN 978-1-5386-7914-2 | ||||||||
Note | KEGA 026EU-4/2018. - Registrovaný: Scopus. - Registrovaný: Web of Science | ||||||||
Document kind | schedule of articles from year books | ||||||||
Language | English | ||||||||
Country of Edition | United States of America | ||||||||
Keywords | komunikácia marketingová * výskum * neuromarketing * technológia * psychológia * testy psychologické | ||||||||
Annotation | Neuromarketing. Sledovanie očí. Čítanie tváre. Elektrodermálne zmeny. Frekvencia tepu srdca. Meranie veľkosti zreníc. | ||||||||
Public work category | Reports at home scientific conferences | ||||||||
Registered in | WOS | ||||||||
Registered in | SCOPUS | ||||||||
Database | PUBLIKAČNÁ ČINNOSŤ | ||||||||
No. of Archival Copy | E19 00097-003, kópia plného textu | ||||||||
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