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Main Title = "Advertising promotion and other aspects of integrated marketing communications"
- ANDREWS, J. Craig - SHIMP, Terence A. Advertising, Promotion, and Other Aspects of Integrated Marketing Communications. 10th Edition. Boston : CENGAGE Learning, 2018. 635 s. ISBN 978-1-337-28265-9. [Copy count : 1, currently available 0, at library only 1]
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- SHIMP, Terence A. - ANDREWS, J. Craig. Advertising, promotion, and other aspects of integrated marketing communications. 9th ed. [S.l.] : South-Western, Cengage Learning, 2013. 729 s. ISBN 978-1-133-19142-1. [Copy count : 1, currently available 0, at library only 1]
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