Search results
- GUNINA, Daria - BÍNA, Vladislav - NOVÁK, Michal. Strategic Advertising Management: The Case Study of the Transportation and Storage Market in the Czech Republic. In Communications : scientific letters of the University of Žilina. - Žilina : University of Žilina, 2018. ISSN 1335-4205, 2018, vol. 20, no. 4, s. 3-9. IGS F6/01/2018.
article
- PERCY, Larry - ROSENBAUM-ELLIOTT, Richard. Strategic advertising management. 5th ed. Oxford : Oxford University Press, 2016. xxiv, 429 s. ISBN 978-0-19-870365-5. [Copy count : 1, currently available 0, at library only 1]
book
- PERCY, Larry - ROSENBAUM-ELLIOTT, Richard. Strategic advertising management. 4th ed. Oxford : University Press, 2012. xxiii, 389 s. ISBN 978-0-19-960558-3. [Copy count : 1, currently available 1, at library only 0]
book
- KOZÁK, Vratislav. Analysis of the current position in advertising management with the Zlin region. In E + M. Ekonomie a management : vědecký ekonomický časopis. - Liberec : Technická univerzita v Liberci, Hospodářská fakulta, 2004. ISSN 1212-3609, 2004, roč. 7, č. 1, s. 72-80.
article
- AAKER, David A. - MYERS, John G. Advertising management. 2. ed. Englewood Cliffs : Prentice Hall, 1982. 560 s. ISBN 0-13-016006-7. [Copy count : 1, currently available 1, at library only 0]
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- ANDERSON, Robert L. - BARRY, Thomas E. Advertising management : text and cases. Columbus : Charles E. Merrill Publishing Company, 1979. 533 s. ISBN 0-675-08302-8. [Copy count : 1, currently available 1, at library only 0]
book
- PATTI, Charles H. - MURPHY, John H. Advertising management : cases and concepts. Columbus : Grid Inc., 1978. 298 s. Grid series in advertising and journalism. ISBN 0-88244-143-4. [Copy count : 1, currently available 1, at library only 0]
Vplyv hospodárskej krízy a krízy COVID-19 na krajiny Vyšehradskej skupiny
Mária Michňová, Silvia Megyesiová
Michňová Mária EUBPHFKKM - Katedra kvantitatívnych metód PHF
Megyesiová Silvia EUBPHFKKM - Katedra kvantitatívnych metód PHF
Naukovyi Visnyk Natsionalnoho Hirnychoho Universytetu. No. 6 (2022), pp. 142-146. - Dnipro : National Mining University of Ukraine. ISSN 2223-2362
10.33271/nvngu/2022-6/142
Registrovaný: Scopus
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- NICOSIA, Francesco M. Advertising, management, and society : a business point of view. New York : McGraw-Hill Book Company, 1974. 386 s. ISBN 0-07-0466527-4. [Copy count : 1, currently available 1, at library only 0]
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