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Main Title = "Analysis of effectiveness of selected e marketing communication types"
- DORČÁK, Peter - POLLÁK, František - DORČÁKOVÁ, Ingrid. Analysis of effectiveness of selected e-marketing communication types. In Second international conference on emerging research paradigms in business and social sciences. Second international conference on emerging research paradigms in business and social sciences : 26th - 28th November 2013, Dubai, United Arab Emirates. - Dubai : Middlesex University Dubai, 2013. ISBN 978-9948-20-593-7, pp. 1-12 CD-ROM.