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- MCCARTHY, Jerome E. - PERREAULT, William D. Applications in Basic Marketing : Clippings from the Popular Business Press. 1. ed. Homewood : IRWIN, 1991. 210 s. ISBN 0-256-10116-7. [Copy count : 1, currently available 1, at library only 0]
book
- MCCARTHY, Jerome E. - PERREAULT, William D. Applications in Basic Marketing : Clippings from the Popular Business Press. 1. ed. Homewood : Irwin, 1990. 200 s. ISBN 0-256-08522-6. [Copy count : 1, currently available 1, at library only 0]
book