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Main Title = "Behaviorálna ekonómia a možnosti jej aplikácie v marketingu"
- HORVÁTH, Martin. Behaviorálna ekonómia a možnosti jej aplikácie v marketingu. In MERKÚR 2017. International Scientific Conference for PhD. Students and Young Scientists. MERKÚR 2017 : the Proceedings of the International Scientific Conference for PhD. Students and Young Scientists : Virt, November 29 - December 1, 2017. - Bratislava : Publisher EKONÓM, 2017. ISBN 978-80-225-4463-4, s. 86-94.