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- STEENKAMP, Jan-Benedict. Global brand strategy : world-wise marketing in the age of branding. London : Palgrave Macmillan, 2017. xxiv, 319 s. ISBN 978-1-349-94993-9. [Copy count : 1, currently available 0, at library only 1]
book
- TSAI, J. - HSIU-YU HUNG. International brand strategy of Taiwanese hi-tech enterprises. In Agricultural economics. - Prague : Institute of Agricultural and Food Information, 2007. ISSN 0139-570X, 2007, vol. 53, no. 2, s. 83-88. Available on Internet: <http://www.agriculturejournals.cz/publicFiles/00068.pdf>
article
- MURPHY, John M. Brand Strategy. London : Director Books/Simon & Schuster, 1990. 186 s. ISBN 1-87055-530-9. [Copy count : 1, currently available 1, at library only 0]
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