CRM 2008. International scientific conference. CRM 2008 : Customer Relationship Management ‘08 : the international scientific conference : proceedings of the abstracts organized in framework of grant GACR 402/06/0577 “Increase of Company Performance Efficiency through Differentiated CRM on the Basis of Customer Actual and Potential Value to a company” : September, 24th - 25th, 2008 Pardubice. Pardubice : Univerzity of Pardubice, 2008. CD-ROM. ISBN 978-80-7395-130-6.