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- KOPANIČOVÁ, Janka - KLEPOCHOVÁ, Dagmar - FRANCOVÁ, Zuzana. Use of Netnography in Contemporary Marketing Research. - Registrovaný: Web of Science, Registrovaný: Scopus. In The Central European Business Review. - Praha : University of Economics Prague. ISSN 1805-4862, 2022, vol. 11, no. 4, pp. 111-131. VEGA 1/0505/22.
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- KOPANIČOVÁ, Janka - KLEPOCHOVÁ, Dagmar - FRANCOVÁ, Zuzana. Use of Netnography in Contemporary Marketing Research. In Central and Eastern Europe in the Changing Business Environment. International Joint Conference. Central and Eastern Europe in the Changing Business Environment : Book of Abstracts of 21st International Joint Conference. - Bratislava : Vydavateľstvo EKONÓM, 2021. ISBN 978-80-225-4817-5, pp. 23 online.
article
- BOONE, Louis E. - KURTZ, David L. Contemporary Marketing Plus. 8. ed. Fort Worth : The Dryden Press, 1995. 737 s. ISBN 0-03-097601-4. [Copy count : 1, currently available 0, at library only 1]
book
- BOONE, Louis E. - KURTZ, David L. Contemporary Marketing. 6. ed. Chicago : The Dryden Press, 1989. 700 s. ISBN 0-03-022814-X. [Copy count : 1, currently available 1, at library only 0]
book
- BOONE, Louis E. - KURTZ, David L. Contemporary marketing. 6. ed. New York : Dryden Press, 1980. 700 s. ISBN 0-03-022814-X. [Copy count : 1, currently available 1, at library only 0]
book
- BOONE, Louis E. - KURTZ, David L. Contemporary Marketing. 3. ed. Hinsdale : Dryden Press, 1980. 536 s. ISBN 0-03-051391-X. [Copy count : 2, currently available 2, at library only 0]
book