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- RING, Lawrence J. Decisions in marketing : cases and text. Plano : Business Publications, Inc., 1984. 831 s. ISBN 0-256-02777-3. [Copy count : 1, currently available 1, at library only 0]
- RING, Lawrence J. - NEWTON, Derek A. - BORDEN, Neil H. Decisions in Marketing. 1. ed. Plano : Business Pub., 1984. 829 s. ISBN 0-256-02777-3. [Copy count : 1, currently available 1, at library only 0]