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- VU, Thu Huong. Cultural issues and buying behavior in global marketing management : diplomová práca. Školiteľ: Dana Vokounová. Bratislava, 2012. 93 s.
book
- KOTABE, Masaaki - HELSEN, Kristiaan. Global marketing management. New York : John Wiley & Sons, Inc., 1998. 711 s. ISBN 0-471-59288-9. [Copy count : 1, currently available 0, at library only 1]
book
- BUZZELL, Robert D. - QUELCH, John A. - BARTLETT, Christopher A. Global Marketing Management : Cases and Readings. 3. ed. Reading : Addison-Wesley Publ. Co., 1995. 686 s. ISBN 0-201-53972-1. [Copy count : 1, currently available 0, at library only 1]
book