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- Great ideas : for teaching marketing. Cincinnati : South-Western Publishing Co., 1992. 360 s. ISBN 0-538-81732-1. [Copy count : 1, currently available 1, at library only 0]
book
- DUNCAN, W. Jack. Great Ideas in Management : Lessons from the Founders and Foundations of Managerial Practice. 1. ed. San Francisco : Jossey-Bass Publ., 1989. 286 s. Jossey-Bass management series. ISBN 1-55542-122-9. [Copy count : 2, currently available 2, at library only 0]
book