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- FLETCHER, Alan D. - BOWERS, Thomas A. Fundamentals of advertising research. Columbus : Grid Publishing, Inc., 1979. 340 s. Grid series in advertising and journalism. ISBN 0-88244-178-7. [Copy count : 1, currently available 1, at library only 0]
book
- PATTI, Charles H. - MURPHY, John H. Advertising management : cases and concepts. Columbus : Grid Inc., 1978. 298 s. Grid series in advertising and journalism. ISBN 0-88244-143-4. [Copy count : 1, currently available 1, at library only 0]
book