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- PRIDE, William M. - FERRELL, O. C. Instructor's Manual Marketing : Concepts and Strategies. 6. ed. Boston : Houghton Mifflin Co., 1989. 316 s. ISBN 0-395-49591-1. [Copy count : 1, currently available 1, at library only 0]
book
- PRIDE, William M. - FERRELL, O. C. Instructor's Manual Marketing : Basic Concepts and Decisions. 2. ed. Boston : Houghton Mifflin Co., 1980. 388 s. ISBN 0-395-28161-X. [Copy count : 1, currently available 1, at library only 0]
book