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- ANDREWS, J. Craig - SHIMP, Terence A. Advertising, Promotion, and Other Aspects of Integrated Marketing Communications. 10th Edition. Boston : CENGAGE Learning, 2018. 635 s. ISBN 978-1-337-28265-9. [Copy count : 1, currently available 0, at library only 1]
book
- CSIKÓSOVÁ, Adriana - ANTOŠOVÁ, Mária - ČULKOVÁ, Katarína. Strategy in Direct and Interactive Marketing and Integrated Marketing Communications. - Registrovaný: Web of Science. In World Conference on Educational Sciences. Procedia Social and Behavioral Sciences : 5th World Conference on Educational Sciences : 5-8 February 2013, Sapienza University of Rome, Italy. - Amsterdam : Elsevier, 2014. ISSN 1877-0428, 2014, vol. 116, pp. 1615-1619. VEGA 1/0270/08.
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- SHIMP, Terence A. - ANDREWS, J. Craig. Advertising, promotion, and other aspects of integrated marketing communications. 9th ed. [S.l.] : South-Western, Cengage Learning, 2013. 729 s. ISBN 978-1-133-19142-1. [Copy count : 1, currently available 0, at library only 1]
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- YESHIN, Tony. Integrated marketing communications : the holistic approach. Oxford : Butterworth-Heinemann, 1998. 354 s. Marketing. ISBN 0-7506-1923-6. [Copy count : 2, currently available 1, at library only 1]
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