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- BELCH, George E. - BELCH, Michael A. Introduction to Advertising and Promotion : An Integrated Marketing Communications Perspective. 2. ed. Burr Ridge : Irwin, 1993. 836 s. ISBN 0-256-10516-2. [Copy count : 1, currently available 1, at library only 0]
book
- BELCH, George E. - BELCH, Michael A. Introduction to Advertising and Promotion Management. 1. ed. Homewood : Irwin, 1990. 770 s. ISBN 0-256-07972-2. [Copy count : 1, currently available 0, at library only 1]
book