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- BATESON, John E.G. Managing Services Marketing : Text and Readings. 3. ed. Fort Worth : The Dryden Press, 1995. 680 s. ISBN 0-03-098666-4. [Copy count : 1, currently available 0, at library only 1]
book
- BATESON, John E.G. Managing Services Marketing : Text and Readings. 1. ed. Chicago : The Dryden Press, 1989. 591 s. ISBN 0-03-008147-5. [Copy count : 2, currently available 2, at library only 0]
book