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- Marketing Decision Making : Analytic Framework and Cases. 4. ed. Cincinnati : South-Western Publ. Co., 1988. 630 s. ISBN 0-538-19821-4. [Copy count : 1, currently available 1, at library only 0]
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- CRAVENS, David W. - HILLS, Gerald E. - WOODRUFF, Robert B. Marketing Decision Making : Concepts and Strategy. 2. rev. ed. Homewood : Irwin, 1980. 573 s. The Irwin Series in Marketing. ISBN 0-256-02348-4. [Copy count : 1, currently available 1, at library only 0]
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- DAHRINGER, Lee - GUSEMAN, Dennis. A Primer for Marketing Decision Making. 1. ed. New York : Random House, 1980. 26 s. ISBN 0-394-32584-4. [Copy count : 1, currently available 1, at library only 0]
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