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- JAIN, Subhash C. Marketing planning & strategy. 6th ed. Cincinnati : South-Western College Publishing, 2000. xviii, 925 s. ISBN 0-324-01480-5. [Copy count : 1, currently available 0, at library only 1]
book
- JAIN, Subhash C. Marketing Planning & Strategy. 1. ed. Cincinnati : South-Western Publ. Co., 1981. 652 s. ISBN 0-538-19120-1. [Copy count : 1, currently available 1, at library only 0]
book