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Main Title = "Marketing Strategy and Building Brand Value on the Hungarian Market"
- ZÉMAN, Zoltán - BOGDAN, Alexandru. Marketing Strategy and Building Brand Value on the Hungarian Market. In Ekonomicko-manažérske spektrum. - Žilina : Žilinská univerzita v Žiline, 2019. ISSN 2585-7258, 2019, vol. 13, no. 2, pp. 1-9.
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