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- ORESKÝ, Milan. Artificial Intelligence Usage in Marketing Today and in the Future. In Consumer Neuroscience - Innovative Approach to Optimizing Sustainable Business and Marketing Performance Based on Modern Intelligent Systems : Proceedings of the Scientific Project VEGA 1/0354/22. - Bratislava : Vydavateľstvo EKONÓM, 2023. ISBN 978-80-225-5096-3, pp. 74-96. VEGA 1/0354/22.
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- CLARK, John B. Marketing Today : Successes, Failures, and Turnarounds. 2. ed. Englewood Cliffs : Prentice Hall, 1990. 236 s. [Copy count : 1, currently available 1, at library only 0]
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- MENTZER, John T. - CARTER, Forrest S. Readings in Marketing Today. 1. ed. San Diego : Harcourt Brace Jovanovich, Publ., 1985. 452 s. ISBN 0-15-575814-4. [Copy count : 1, currently available 1, at library only 0]
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- MENTZER, John T. Instructor's Manual with Transparency Masters to Accompany Marketing Today. 4. ed. San Diego : Harcourt Brace Jovanovich, 1985. 351 s. ISBN 0-15-555095-0. [Copy count : 2, currently available 2, at library only 0]
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- MENTZER, John T. - SCHWARTZ, David J. Marketing Today. 4. ed. San Diego : Harcourt Brace Jovanovich, 1985. 832 s. ISBN 0-15-555093-4. [Copy count : 1, currently available 1, at library only 0]
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- MENTZER, John T. - CARTER, Forrest S. Test Bank to Accompany Mentzer and Schwartz's Marketing Today and Mentzer and Carter's Readings in Marketing Today. 4. ed. San Diego : Harcourt Brace Jovanovich, 1985. 264 s. ISBN 0-15-555096-9. [Copy count : 1, currently available 1, at library only 0]
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- SCHWARTZ, David J. Marketing today : a basic approach. 2. ed. New York : Harcourt Brace Jovanovich, 1977. 747 s. ISBN 0-15-555086-1. [Copy count : 1, currently available 1, at library only 0]
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