Search results
- VAVREČKA, Vladimír et al. The Propensity of SMEs Regarding the Usage of Technology Enabled Marketing Channels: Evidence from the Czech, Slovak and Hungarian SMEs. - Registrovaný: Scopus, Registrovaný: Web of Science. In Transformations in Business & Economics. - Vilnius : Kaunas Faculty. ISSN 2538-872X, 2021, vol. 20, no. 2, pp. 223-240 online.
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- KITA, Pavol - KOLLÁR, Patrícia. Marketing Channels in the Context of Alternative Food Networks. Reviewers: Miroslava Szarková, Mirosława Malinowska. 1st Edition. Krakov : Towarzystwo Słowaków w Polsce, 2018. 150 s. [7,5 AH]. APVV-16-0232, VEGA 1/0066/18. ISBN 978-83-8111-065-5. [Copy count : 32, currently available 28, at library only 4]
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- KITA, Pavol - DAŇO, Ferdinand. The service outputs of the marketing channels for furniture in Slovakia. In Zachowania konsumentów - stagnacja czy zmiana? - Katowice : Akademia Ekonomiczna im. Karola Adamieckiego w Katowicach, 2008. ISBN 978-83-89072-15-3, s. [304-314].
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- COUGHLAN, Anne T. Marketing channels. 7th ed. Upper Saddle River : Pearson/Prentice Hall, 2006. xxii, 602 s. ISBN 0-13-191346-8. [Copy count : 1, currently available 0, at library only 1]
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- MOHR, J. - NEVIN, J.R. Communication strategies in marketing channels: A theoretical perspective. In Journal of Marketing, 1990, roč. 54, č. 4, s. 36-51.
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- STERN, Louis W. - EL-ANSARY, Adel I. - BROWN, James R. Management in Marketing Channels. 1. ed. Englewood Cliffs : Prentice-Hall, 1989. 514 s. [Copy count : 1, currently available 1, at library only 0]
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- ROSENBLOOM, Bert. Marketing channels : a Management view. 2. ed. Chicago : The Dryden Press, 1983. 511 s. The Dryden press series in marketing. ISBN 0-03-058996-7. [Copy count : 1, currently available 1, at library only 0]
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- MICHMAN, Ronald D. - SIBLEY, Stanley D. Marketing channels and strategies. 2. ed. Columbus : Grid Publishing, Inc., 1980. 598 s. The Grid series in marketing. ISBN 0-88244-176-0. [Copy count : 1, currently available 1, at library only 0]
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- BOWERSOX, Donald J. Management in marketing channels. New York : McGraw-Hill Book Company, 1980. 390 s. McGraw-Hill series in marketing. ISBN 0-07-006740-6. [Copy count : 1, currently available 1, at library only 0]
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- ZINSZER, Paul H. Contemporary issues in marketing channels. Norman : The University of Oklahoma, 1979. 187 s. ISBN 0-931880-00-9. [Copy count : 1, currently available 1, at library only 0]
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