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Main Title = "Multichannel Marketing Attribution Using Markov Chains for E Commerce"
- KAKALEJČÍK, Lukáš - BUCKO, Jozef - RESENDE DA SILVA, Paulo. Multichannel Marketing Attribution Using Markov Chains for E-Commerce. In Statistika : Statistics and Economy Journal. - Praha : Český statistický úřad, 2021. ISSN 1804-8765, 2021, vol. 101, no. 2, pp. 142-158 online. VEGA 1/0201/19.
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