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- HULA, Róbert. Neuromarketing ako súčasť spotrebiteľskej neurovedy : dizertačná práca. Školiteľ: Eva Hanuláková. Bratislava, 2023. 193 s. [Copy count : 1, currently available 0, at library only 1]
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- JUKIĆ, Dinko. Beyond Brand Image: A Neuromarketing Perspective. In Communication Today : Scientific Journal from the Mass Media and Marketing Communication Field. - Trnava : Univerzita sv. Cyrila a Metoda v Trnave, 2023. ISSN 1338-130X, 2023, vol. 14, no. 1, pp. 22-38.
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- ŠÁŠKY, Michael. Nanotechnology: Neuromarketing and the Use of Nanotechnology and Its Potential. In EDAMBA 2022. International Scientific Conference for Doctoral Students and Post-Doctoral Scholars. EDAMBA 2022 : International Scientific Conference for Doctoral Students and Post-Doctoral Scholars. - Bratislava : Vydavateľstvo EKONÓM, 2023. ISBN 978-80-225-5042-0, pp. 441-452.
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- HULA, Róbert. The Evaluation of a Successful Political Campaign Using Eye-Tracking As a Neuromarketing Method. In Studia commercialia Bratislavensia : Scientific Journal of Faculty of Commerce, University of Economics in Bratislava. - Bratislava : Ekonomická univerzita v Bratislave, 2023. ISSN 1339-3081, 2023, roč. 16, č. 1, s. 45-56. I-22-107-00.
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- FRANCOVÁ, Zuzana. Neuromarketing – The Connection between Neuroscience and Business. In Consumer Neuroscience - Innovative Approach to Optimizing Sustainable Business and Marketing Performance Based on Modern Intelligent Systems : Proceedings of the Scientific Project VEGA 1/0354/22. - Bratislava : Vydavateľstvo EKONÓM, 2023. ISBN 978-80-225-5096-3, pp. 42-55. VEGA 1/0354/22.
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- DAŇO, Ferdinand - HANULÁKOVÁ, Eva - KUKURA, Marek. Consumer Neuroscience and Neuromarketing as Platform for Biometric Statistics. In Consumer Neuroscience - Innovative Approach to Optimizing Sustainable Business and Marketing Performance Based on Modern Intelligent Systems : Proceedings of the Scientific Project VEGA 1/0354/22. - Bratislava : Vydavateľstvo EKONÓM, 2023. ISBN 978-80-225-5096-3, pp. 27-41. VEGA 1/0354/22.
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- ČERVENKA, Peter - KUCHTA, Martin. Predictive Modeling in Neuromarketing. In Consumer Neuroscience - Innovative Approach to Optimizing Sustainable Business and Marketing Performance Based on Modern Intelligent Systems : Proceedings of the Scientific Project VEGA 1/0354/22. - Bratislava : Vydavateľstvo EKONÓM, 2023. ISBN 978-80-225-5096-3, pp. 5-16. VEGA 1/0354/22.
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- Neuromarketing in Business : Identifying Implicit Purchase Drivers and Leveraging them for Sales. Wiesbaden : Springer, 2022. 140 s. ISBN 978-3-658-35184-7. [Copy count : 1, currently available 0, at library only 1]
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- SPEVÁR, Filip. Neuromarketing ako nástroj pre vytvorenie efektívnej marketingovej komunikácie : diplomová práca. Školiteľ: Janka Kopaničová. Bratislava, 2022. 85 s.
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- BOČKOVÁ, Dominika. Neuromarketing ako nástroj skúmania spotrebiteľského správania : (prehľadová štúdia) : diplomová práca. Školiteľ: Janka Kopaničová. Bratislava, 2022. 71 s.
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