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Main Title = "New trends and prospects of the communication mix in sports marketing"
- ŠUPÁK, Juraj. New trends and prospects of the communication mix in sports marketing. In MERKÚR 2015. International scientific conference for PhD. students and young scientists. MERKÚR 2015 : the proceedings of the international scientific conference for PhD. students and young scientists : Virt, December 3 - 4, 2015. - Bratislava : Publisher EKONÓM, 2015. ISBN 978-80-225-4179-4, s. 277-284.
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