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Main Title = "New trends in interactive marketing communication – event marketing"
- VANKOVÁ, Lucia. New trends in interactive marketing communication – event marketing. In MERKÚR 2014. International scientific conference for PhD. students and young scientists. MERKÚR 2014 : the proceedings of the international scientific conference for PhD. students and young scientists : Virt, December 4 - 5, 2014. - Bratislava : Publisher EKONÓM, 2014. ISBN 978-80-225-3993-7, pp. 224-234 [CD-ROM].
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