Search results
- MAJTÁNOVÁ, Anna - BROKEŠOVÁ, Zuzana. Financial Services Marketing in the Era of Online Social Networks Sites: The Case of Insurance Marketing. In Ekonomska misao i praksa : časopis Sveučilišta u Dubrovniku. - Dubrovnik : Sveučilište u Dubrovniku, 2012. ISSN 1330-1039, 2012, dod. 21, br. 1, s. 45-66.
- REMBIELAK-VITCHEV, Grażyna - RUTKOWSKA, Małgorzata. Theoretical aspects of services marketing. In Hradecké ekonomické dny 2008 : strategie rozvoje regionů a států : vědecká konference, Hradec Králové 5. a 6. února 2008 : [sborník příspěvků]. - Hradec Králové : Fakulta informatiky a managementu Univerzita Hradec Králové, 2008. ISBN 978-80-7041-202-2, s. [1-8].
- KURTZ, David L. - CLOW, Kenneth E. Services marketing. New York : John Wiley & Sons, 1998. 570 s. ISBN 0-471-18034-3. [Copy count : 1, currently available 0, at library only 1]
- BATESON, John E.G. Managing Services Marketing : Text and Readings. 3. ed. Fort Worth : The Dryden Press, 1995. 680 s. ISBN 0-03-098666-4. [Copy count : 1, currently available 0, at library only 1]
- MURRAY, K.B. A test of services marketing theory: consumer information acquisition activities. In Journal of Marketing, 1991, roč. 55, č. 1, s. 10-25.
- BATESON, John E.G. Managing Services Marketing : Text and Readings. 1. ed. Chicago : The Dryden Press, 1989. 591 s. ISBN 0-03-008147-5. [Copy count : 2, currently available 2, at library only 0]
- Creativity in Services Marketing: What's New, What Works, What's Developing. 1. ed. Chicago : South Wacker Drive, 1986. 175 s. ISBN 0-87757-179-1. [Copy count : 1, currently available 1, at library only 0]