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Main Title = "Sponsorship effectivness and its impact on consumers' attitudes"
- RUBANINSKÁ, Kamila. Sponsorship effectivness and its impact on consumers' attitudes. In New economic challenges : 1st international PhD students conference, Brno, 21.- 22.1.2009. - Brno : Masaryk University, 2009. ISBN 978-80-210-4815-7, s. 461-467. 2316063/08.
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