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- DANESHJO, Naqibullah - ŠEVČÍKOVÁ, Renáta - MIR, Obaidullah. Innovation Marketing and Strategic Marketing. Reviewers: Monika Hudáková, Lukáš Čechura, Andreas Kohla. 1st Edition. Lüdenscheid : RAM-Verlag, 2023. 133 s. [6,6 AH]. ISBN 978-3-96595-034-4.
book
- DORČÁK, Peter. Using analysis of online reputation to justify strategic marketing spend. In Marketing research translated into practice. - Bussels : European Marketing Confederation, 2014, September 2014, edition 3, pp. 5-6 online.
article
- ŠALAMOUN, Jan - KUBÍNOVÁ, Jana - PAVEZOVÁ, Iveta. Strategic marketing and management of private labels. In Auspicia : recenzovaný časopis pro otázky společenských a humanitných věd. - České Budějovice : Vysoká škola evropských a regionálních studií, 2014. ISSN 1214-4967, 2014, roč. 11, č. 2, s. 93-102.
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- ORESKÝ, Milan. Strategic Marketing Alternatives for European Market. In Competitive and cooperative business strategies for efficient outcomes in different markets - internal organisational drivers. - Siedlce : Wydawnictwo Uniwersytetu Przyrodniczo-Humanistycznego, 2011. ISBN 978-83-7051-641-3, s. 243-250.
article
- KERIN, Roger A. - PETERSON, Robert A. Strategic marketing problems : cases and comments. 11. ed. Upper Saddle River : Pearson/Prentice Hall, 2007. 722 s. ISBN 0-13-187152-8. [Copy count : 1, currently available 0, at library only 1]
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- WEST, Douglas - FORD, John - IBRAHIM, Essam. Strategic marketing : creating competitive advantage. New York : Oxford University Press, 2006. 517 s. ISBN 978-0-19-92-7398-0. [Copy count : 1, currently available 0, at library only 1]
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- KERIN, Roger A. - PETERSON, Robert A. Strategic marketing problems : cases and comments. 10. ed. Upper Saddle River, N.J. : Prentice Hall, 2004. 696 s. ISBN 0-13-123030-1. [Copy count : 1, currently available 0, at library only 1]
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- GILLIGAN, Colin - WILSON, Richard M. S. Strategic marketing planning. Oxford : Butterworth-Heinemann, 2003. 625 s. Marketing. ISBN 0-7506-2246-6. [Copy count : 1, currently available 0, at library only 1]
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- ANDREASEN, Alan R. - KOTLER, Philip. Strategic marketing for nonprofit organizations. 6th ed. Upper Saddle River : Pearson/Prentice Hall, 2003. 536 s. ISBN 0-13-122792-0. [Copy count : 2, currently available 0, at library only 2]
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- WEITZ, Barton A. - WENSLEY, Robin. Readings in Strategic Marketing : Analysis, Planning, and Implementation. 1. ed. Chicago : Dryden Press, 1988. 534 s. ISBN 0-03-020864-5. [Copy count : 1, currently available 1, at library only 0]
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