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Main Title = "Systematic brand management model for value oriented brand management"
- FENDEKOVÁ, Eleonora - MANDAT, Michael. Systematic brand management model for value oriented brand management. In Ekonomické rozhľady : vedecký časopis Ekonomickej univerzity v Bratislave. - Bratislava : Ekonomická univerzita v Bratislave, 2011. ISSN 0323-262X, 2011, roč. 40, č. 1, s. 7-21.
- MANDAT, Michael. Development of a systematic brand management : model for value oriented brand management : dizertačná práca. Škol. Eleonora Fendeková. Bratislava, 2010. 157 s. [Copy count : 1, currently available 0, at library only 1]