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- GAJDOŠ, Jozef. The Brand Equity. In Quality and leading innovation. International scientific conference. Quality and leading innovation II. : proceedings : international scientific conference : 27. - 29. september 2016, Košice (SK), Uzhgorod (UA). - Košice ; Uzgorod : Faculty of Business Economics with seat in Košice : Uzgorod National University, 2016. ISBN 978-617-589-123-0, s. 179 CD-ROM.
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- BALOGOVÁ, Monika. Pricing strategies and price based on the brand equity : diplomová práca. Školiteľ: Eleonora Fendeková. Bratislava, 2012. 79 s.
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