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- MCCARTHY, Jerome E. - PERREAULT, William D. Essentials of marketing. 4. ed. Homewood : IRWIN, 1988. 512 s. The Irwin series in marketing. ISBN 0-256-06009-6. [Copy count : 1, currently available 1, at library only 0]
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- SHAPIRO, Benson P. - DOLAN, Robert J. - QUELCH, John A. Marketing management : principles, analysis, and applications. Homewood : RICHARD D. IRWIN, 1985. 666 s. The Irwin series in marketing. ISBN 0-256-03153-3. [Copy count : 1, currently available 0, at library only 1]
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- SHAPIRO, Benson P. - DOLAN, Robert J. - QUELCH, John A. Marketing management : strategy, planning, and implementation. Volume 2. Homewood : RICHARD D. IRWIN, 1985. 820 s. The Irwin series in marketing. ISBN 0-256-03154-1. [Copy count : 1, currently available 0, at library only 1]
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- SCOTT, James D. - WARSHAW, Martin R. - TAYLOR, James R. Introduction to marketing management : text and cases. 5. ed. Homewood : RICHARD D. IRWIN, INC., 1985. 818 s. The Irwin series in marketing. ISBN 0-256-03236-X. [Copy count : 1, currently available 1, at library only 0]
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- CRAVENS, David W. Strategic Marketing. 1. ed. Homewood : Irwin, 1982. 456 s. The Irwin Series in Marketing. ISBN 0-256-02645-9. [Copy count : 1, currently available 1, at library only 0]
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- CRAVENS, David W. - HILLS, Gerald E. - WOODRUFF, Robert B. Marketing Decision Making : Concepts and Strategy. 2. rev. ed. Homewood : Irwin, 1980. 573 s. The Irwin Series in Marketing. ISBN 0-256-02348-4. [Copy count : 1, currently available 1, at library only 0]
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