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- RUSSELL, Thomas - VERRILL, Glenn. Otto Kleppner's advertising procedure. 9. ed. Englewood Cliffs : Prentice-Hall, 1986. 665 s. The Prentice-Hall series in marketing. ISBN 0-13-643255-7. [Copy count : 1, currently available 1, at library only 0]
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- KEEGAN, Warren J. Multinational marketing management. 3. ed. Englewood Cliffs : Prentice-Hall, Inc., 1984. 698 s. The Prentice-Hall series in marketing. ISBN 0-13-605049-2. [Copy count : 1, currently available 1, at library only 0]
book
- KLEPPNER, Otto - RUSSELL, Thomas - VERRILL, Glenn. Advertising Procedure. 8. ed. Englewood Cliffs : Prentice Hall, 1983. 636 s. The Prentice-Hall Series in Marketing. ISBN 0-13-643213-1. [Copy count : 1, currently available 1, at library only 0]
book