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Main Title = "The Role of Self perceived Age in Advertising Strategies"
- LESÁKOVÁ, Dagmar. The Role of Self-perceived Age in Advertising Strategies. In Knowledge-Economy-Society : Challenges for Contemporary Economies - Global, Regional, Network and Orgazational Perspective. - Toruň : Cracow University of Economics, 2019. ISBN 978-83-7285-891-7, pp. 259-268 online. VEGA 1/0339/18.