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- POLLÁK, František - MARKOVIČ, Peter - DZILSKÁ, Zuzana. Brand Management Through the Coronavirus Crisis - Empirical Analysis of Changes in the Online Reputation of the Best Hospitals in the USA in the Period Before and During the Global Pandemic. In Global Business Conference 2023. Doing Business in a Disrupted World. Global Business Conference 2023 Proceedings : Doing Business in a Disrupted World, Sep 27th-30th 2023, Zagreb, Croatia. - Zagreb : Innovation Institute, 2023. ISSN 1848-2252, pp. 49-50. VEGA 1/0140/21.
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- KLEPOCHOVÁ, Dagmar - KORČOKOVÁ, Marína. Manažment značky. Recenzenti: Eva Hanuláková, Gabriela Pajtinková - Bartáková, Milan Markovič. 1. vydanie. Bratislava : Vydavateľstvo EKONÓM, 2022. 343 s. [20,54 AH]. ISBN 978-80-225-4951-6. [Copy count : 32, currently available 27, at library only 3]
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- ĆIROVIĆ, Dragana - MELOVIĆ, Boban - DUDIĆ, Branislav. Marketing Management on the Organic Products Market - Key Concepts, New Trends and Experiences from Montenegro. 1st Edition. Praha : Wolters Kluwer ČR, 2022. 195 s. ISBN 978-80-7676-427-9. [Copy count : 1, currently available 0, at library only 1]
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- HOJDIK, Vladimír - ŠINKOVIČOVÁ, Lucia - REPISKÁ, Radka. An Assessment of Online Reputation of Global Bicycle Brands Based on Their Social Media Activities. In DOKBAT 2022. International Bata Conference for Ph.D. Students and Young Researchers. DOKBAT 2022 : 18th Annual International Bata Conference for Ph.D. Students and Young Researchers. - Zlín : Tomas Bata University in Zlín, Faculty of Management and Economics, 2022. ISBN 978-80-7678-101-6, pp. 160-168. VEGA 1/0646/20 (50%), I-22-109-00 (50%).
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- Brand Management. Edited by: František Pollák, Peter Markovič. 1st Edition. London : IntechOpen, 2022. 89 s. [5,6 AH]. ISBN 978-1-80356-000-7.
electonic book
- POLLÁK, František. Introductory Chapter: Brand Management as Part of Corporate Identity. In Brand Management. - London : IntechOpen, 2022. ISBN 978-1-80356-000-7, pp. 3-7.
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- POLLÁK, František - DORČÁK, Peter - MARKOVIČ, Peter. Corporate Reputation of Family Owned Businesses- Parent Companies vs. Their Brands. - Registrovaný: Scopus, Registrovaný: Web of Science. In IDIMT-2020. Digitalized Economy, Society and Information Management. IDIMT-2020: Digitalized Economy, Society and Information Management : 28th Interdisciplinary Information Management Talks. - Linz : TRAUNER Verlag, 2020. ISBN 978-3-99062-958-1, pp. 289-296 online. CE1158 ENTER-transfer, VEGA 1/0240/20.
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- POLLÁK, František - SVETOZAROVOVÁ, Nella - ŠIMKO, Jozef. Selected Approaches to Sustainable Development of Corporate Reputation - The Reputation of Family Owned Businesses in the Face of Turbulent Environment. In 10th Annual Global Business Conference. Global Business Conference 2019 Proceedings : Doing Business in a Turbulent Environment. - Zagreb, Croatia : Institut za inovacije, 2019. ISSN 1848-2252, pp. 128-138. APVV-15-0511, CE1158 ENTER-transfer.
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- PÍSAŘ, Přemysl. European SMEs’ Value Management Based on Controlling, Financial Analysis and Ratios – Empirical Study. In Investment Management and Financial Innovations. - Sumy : LLC "Consulting Publishing Company "Business Perspectives", 2019. ISSN 1810-4967, 2019, vol. 16, no. 4, pp. 277-289.
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- POLLÁK, František et al. A Comprehensive Analysis of the Online Reputation of Healthcare Providers Operating on the Slovak Market. In Organizacija in negotovosti v digitalni dobi. Mednarodna konferenca o razvoju organizacijskih znanosti. Organizacija in negotovosti v digitalni dobi : konferenčni zbornik : 37. mednarodna konferenca o razvoju organizacijskih znanosti : 21. - 23. marec 2018, Portorož, Slovenija. - Maribor : Univerzitetna založba Univerze v Mariboru, 2018. ISBN 978-961-286-146-9, s. 863-875 online. APVV-15-0511.
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