Search results

Records found: 1579  
Your query: Keywords = "značky"
  1. ŽIAK, Filip. Strengthening Brand Awareness As a Determinant of Consumer Loyalty. In Studia commercialia Bratislavensia : Scientific Journal of Faculty of Commerce, University of Economics in Bratislava. - Bratislava : Ekonomická univerzita v Bratislave, 2025. ISSN 1339-3081, 2025, roč. 18, č. 1, s. 110-119. VEGA 1/0392/2023.
    File nameSizeTyp prístupu
    PDF zabezpečené806.8 KBdostupné po prihlásení
    article

    article

  2. BELIČKOVÁ, Veronika - SKÚPA, Michaela. Akadémia duševného vlastníctva : Autentické mesto – zaujímavá cesta v boji proti falšovaniu. In Duševné vlastníctvo : revue pre teóriu a prax v oblasti duševného vlastníctva. - Banská Bystrica : Úrad priemyselného vlastníctva SR, 2025. ISSN 1339-5564, 2025, roč. 29, č. 1, s. 46-47.
    File nameSizeTyp prístupu
    Plný text PDF337.6 KBverejne dostupné
    article

    article

  3. POSPÍŠILOVÁ, Vanesa - SMETANOVÁ, Petra. Consumer Perception of Wine Labels: A Case Study of Vitis Pezinok. In Central and Eastern Europe in the Changing Business Environment. International Joint Conference. Central and Eastern Europe in the Changing Business Environment : 25th International Joint Conference. - Bratislava : Vydavateľstvo EKONÓM, Bratislava University of Economics and Business, 2025. ISBN 978-80-225-5225-7. ISSN 2453-6113, pp. 289-302. I-24-112-00.
    File nameSizeTyp prístupu
    Plný text PDF 345.2 KBverejne dostupné
    article

    article

  4. MIKLÁŠ, Martin. Franchising. In Daňový a účtovný poradca podnikateľa. - Žilina : Poradca podnikateľa, 2025. ISSN 1335-0897, 2025, roč. 30, č. 12, s. 7-13.
    File nameSizeTyp prístupu
    PDF zabezpečené90.5 KBdostupné po prihlásení
    article

    article

  5. KALAŠ, Filip - LIPTÁK, Pavol. Language as a Sales Tool: Chatbots and Their Influence on Customers. In International Conference on Economics, Finance & Business. Book of Abstracts of the International Conference on Economics, Finance & Business, Venice. - Praha : International Institute of Social and Economic Sciences, 2025, pp. 3. A-25-106/3020-18.
    File nameSizeTyp prístupu
    PDF zabezpečené11.9 MBdostupné po prihlásení
    article

    article

  6. KAPITÁN, Peter. Podpora predaja je dnes opatrná. In Tovar & Predaj. - Praha : ATOZ Marketing Services, 2025. ISSN 1805-0549, 5-6, č. 83, (2025.
    article

    article

  7. BOCÁNOVÁ, Slávka - WEISS, Erik. Vplyv umelej inteligencie na trendy v aplikácii štatistických metód v brandingu. In Trends in Application of Statistical Methods for Quality Improvement XXVI. (2024). International Scientific Conference. Trends in Application of Statistical Methods for Quality Improvement XXVI. (2024) : Reviewed Proceedings of Posts from a 26. International Scientific Conference. - Košice : KKM PHF, 2024. ISBN 978-80-225-5213-4, pp. 31-39.
    File nameSizeTyp prístupu
    PDF zabezpečené378.6 KBdostupné po prihlásení
    article

    article

  8. BURZOVÁ, Simona. The Celebrity Effect: Purchasing Patterns of Generations Y and Z. In International Scientific Conference of Doctoral Students. 11. Proceedings of 11th International Scientific Conference of Doctoral Students : Košice, Slovakia, 30th May 2024. - Košice : Technická univerzita v Košiciach, 2024. ISBN 978-80-553-3842-2, pp. 74-78. VEGA 1/0505/22.
    File nameSizeTyp prístupu
    PDF zabezpečené724.1 KBdostupné po prihlásení
    article

    article

  9. HASPROVÁ, Mária - KORČOKOVÁ, Marína - ŽÁK, Štefan. Research on Effective Brand Awareness Building in Sport: Theoretical and Empirical Perspectives. In Exploring Consumer Choices: New Frontiers in Research Methodologies : Scientific Papers Collection. - Bratislava : Consumer Insights Agency, 2024. ISBN 978-80-974995-1-8, pp. 75-90. VEGA 1/0505/22.
    File nameSizeTyp prístupu
    PDF zabezpečené514.5 KBdostupné po prihlásení
    article

    article

  10. KOPČÁKOVÁ, Janka - WEISS, Erik - BOCÁNOVÁ, Slávka. Building a Strong Brand With AI: How to Use Modern AI Wizards for Successful Branding. In Acta Oeconomica Cassoviensia : Scientific Journal. - Košice : PHF EU Košice, 2024. ISSN 2585-8785, 2024, vol. 17, no. 1, pp. 13-25. KEGA 032EU-4/2024.
    article

    article


  This site uses cookies to make them easier to browse. Learn more about how we use cookies.