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- ANTTILA, Mai. Consumer Price Perception and Prefereces : A Reference Price Model of Brand Evaluation and a Conjoint Analysis of Price Utility Structures. 1. ed. Helsinki : School of Economics and Business Administration, 1990. 312 s. Acta Academiae Oeconomicae Helsingiensis, Nr.73. [Copy count : 1, currently available 1, at library only 0]