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- KOTLER, Philip - BOWEN, John T. - MAKENS, James C. Marketing for hospitality and tourism. 5th ed. Upper Saddle River : Pearson, 2010. 683 s. ISBN 978-0-13-245313-4. [Copy count : 1, currently available 0, at library only 1]
book
- KOTLER, Philip - BOWEN, John T. - MAKENS, James C. Marketing for hospitality and tourism. 4th ed. Upper Saddle River : Pearson/Prentice Hall, 2006. 932 s. ISBN 0-13-201773-3. [Copy count : 3, currently available 3, at library only 0]
book